Numbers tell us business stories. But then, there are stories told through words…narrated through cultural lenses and shaped by a deep understanding of nuance.
These are the stories that build awareness, spark resonance, cultivate trust, move buyers, and foster lasting loyalty.
The importance of this distinction became abundantly clear as I walked alongside a client at the world’s largest event of its kind (5,000 exhibitors, over 100,000 visitors, and conversations echoing in dozens of languages).
What one person deems critical information is dismissed as noise by another.
What’s a key decision-making factor for one is just a buzzword to someone else.
What one considers a hallmark of brilliant marketing is perceived by another as irrelevant. Or even annoying.
And then there are the subtleties: gestures, phrases, even colors, that carry entirely different meanings depending on who’s receiving them.
As a strategic consultant and executive advisor, my gift (and expertise) lies in navigating both.
The data and the story.
The metrics and the meaning.
The visible and the unspoken.
That’s where global strategy becomes human—and effective.
Sara
Strategic Advisor. Narrative Architect. Executive Mentor.
